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Article by Jonn
Recently, in the “fifth avenue”, “the best”, “shang pin” and a number of luxury sales site has been more and more consumers know at the same time, “the jingdong”, “when” and so on electric business platform also joined the luxury discount sales of “the chapter”. In the luxury e-commerce horse-trading, media reported, the home most luxury electricity providers have not been each big international luxury brand authorization. According to industry insiders revealed, now have stable luxury purchase channel website is not much, web site of the low price promise of quality, it is mostly through channels of luxury goods inventory and tail purchasing goods. Without authorization, online shop “quality goods” whether any of the pass away the sham as the genuine, and no one can completely clear.
In fact, in order to protect their own brand interests, luxury brands have severely sales channel (generally entity shop), for authorized web site selling has been very cautious. In the retail hypostatic store, a luxury brand can not only ensure the quality of the products, but also can ensure consumers enjoy unified, and standardized services. Gorgeous, lights in the purchase environment, courtesy, considerate clerk service, can make in the store to buy luxury consumers enjoy a “honour” feeling. Content with rare for expensive, brought by the control are scarce, and it is a luxury brand attract customers one of the means. Luxury consumption group mainly is the traditional rich strata and business gifts buyers, they have almost the rigidity of consumption demand, not very sensitive to price, or even a “only buy high” consumer attitude. To them, the value of luxury goods is not only practical, but also in the public consumption experience and differe nt from this experience symbol honor and other significance.
Entity shop decorate and the rent is high expenses, but entity shop have brand licensing, easy to let the consumer trust commodity contains fixed quality information, which greatly reduces the consumer buying cost. In the network shop, if lack of authorized guarantee, consumers buy luxury goods need very strong ability of true and false identification. Occasionally the luxury has fiddled with high price is not easy, practice fire eyes with golden pupils with money and time cost, but also ordinary people hard to bear.
The main advantage of a net buys is price, compared with the entity shop, in the shopping experience many natural inferior. In addition to the above mentioned factors, and distribution of the time difference. Because no stable supply of goods, some web site was getting even spot rarely order again after purchase, consumers will have to wait for a long time to receiving. In this case, the luxury getting afraid to attract the traditional luxury consumer groups. So, why the luxury sales still get numerous electricity network the favour of business? This and domestic demand for luxury white-collar workers have very big concern.
Compared with the traditional consumer groups, this part of the luxury “geek” to have some spirit award and luxury as comfort, or to improve the quality of living and consumption grade signs. Although they may be a long time before we saved enough money to purchase a luxury, but because of the many the whole still has quite purchasing power. On the other hand, their pay ability is limited, the price is very sensitive. The entity shop high prices often makes the they flinch, getting benefits but can let them easier to forward the threshold of the luxury goods. So, while risking buy “A cargo” or no risk of after-sales service, or clearly know oneself buy, is an outlet or stock of luxury, “but have” state of mind and discount with the great attraction, still let them give generously. However, and satisfy the needs of their “own” after, how to set up the consumer for “quality goods” of credit, promote consumer experie nce, is still a luxury electric business problem solved.
I am Jonn a professional editor from Gifts & Crafts, and my work is to promote a free online trade platform. http://www.chinacomputerparts.com/ contain a great deal of information about caring for house plants,dp fit for life,best portable navigation system, welcome to visit!
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