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Article by Jion
In the operating system, samsung take a completely opening strategy. Data shows, has its own smart phone since the concept, samsung is the earliest support both Microsoft Windows Mobile, Google Android, Symbian, almost all of the operating system. Today’s samsung not limited to this, also created their own mobile phone bada platform. Samsung “all rivers run into sea” strategy, and provide customers with more choices.
In the channel support, samsung ZhengChong each big operators, wider and wider Allies. Samsung is using its and China mobile, China unicom, China telecom three big operators close cooperation relations, based on td-scdma, WCDMA, CDMA2000 three 3 G network format, launched many depth customization model. For example, samsung recently respectively with China mobile, China unicom power-and-power union, roll out unicom custom version and mobile customized version of the samsung Galaxy S Ⅱ mobile phones.
With regard to products, samsung constantly, Galaxy series is a brilliant record. Galaxy S to global strength pin 14 million sets of dazzling scores global, this is in South Korea native iPhone 4 sales of beyond a powerful machine. Samsung Galaxy S Ⅱ newest flagship smartphone since the end of April since listing, has already sold over 3 million department. In fact, in the history of samsung mobile phones, 10 million level of sales of star product is not rare. Data shows, samsung gravel shape “lee kun-hee mobile phone” T100, compact design of mobile phone SGH-E700 Mercedes, such as sales of the product are broke through 10 million.
Samsung hind city development are still faces a challenge
Samsung are already rushes out a slice of heaven and earth. The market is the best result for a head may flow to samsung hands, but sustainable development still need to face many test.
First of all, smart phone market competition gradually explosive. Apple star glow, despising the terminal market beings; Nokia, blackberry veteran manufacturers are brewing counter-offensive, hind city but period; MOTOROLA, HTC electricity, etc bets manufacturers andros, borrow open for win-win… Lenovo, cool, TianYu, zte, huawei, hongda electric, whether the cell phone market of former seasons, or intelligent wave emerging from the process of new recruits, bend over backwards, conquers mobile Internet business opportunities.
Second, samsung and apple’s patent disputes samsung heavy drag. With samsung and apple patent dispute between the increasingly fierce, the negative effect produced by also gradually began to affect the samsung’s daily operations, although at present the samsung is still in the development of the south Korean company’s fastest-growing company, but due to problems with apple patent cases, samsung and apple the biggest commercial relationship between customers and so was moved. It is reported, since since April this year, apple and samsung two high-tech enterprise will start smart phones and tablet computer on the patent of the other legal struggle. Now apple has already through legal means to success in Germany to stop the samsung sold its latest Galaxy tablet computer, and also in the Netherlands succeeded in preventing the samsung’s smart phone part of sales.
Finally, samsung also face the challenge of their own product innovation. Samsung recently launched from the smartphone and tablet computer, including LCD televisions, chose the Android operating system. Thus, Android system a samsung recently pushed the strength of the operation platform. As is known to all, smartphone big heat has become the development trend of The Times. Android has set up a file ChengGongHai, apple still strong, Microsoft also continued the strength, the smart phone market situation is getting more and more complicated. Faced with such intricate market environment, samsung companies depend on bets on Android it is not enough, also continue technology innovation, flexible grasp the market situation, many guan qi can establish a new market structure below.
Looking to the future, Android smartphone market outlook but period, samsung smartphone market is also a flourishing of power. But in the foreground to good environment, smart phones on the river’s lake, there are still many variables. As a representative of the new star with HTC, samsung’s dark horse can repeat the way? All of this, perhaps only existed in Chinese to find the answer. But no matter how to say, samsung smartphone season 3 shipments can catch apple, making terminal market competition pattern of the transformation with numerous possible.
Jion a professianl writer , it provides the high quality products, such as SAP Construction Industry, China Oilfield products, Paper Making Chemicals, and many more.
Samsung hind city development are still face a challenge
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